Why Traditional Finance Is Failing Women (And What's Next)
The traditional wealth management industry was built for a different client. Its focus on abstract market benchmarks and its tendency to overlook young female professionals and most certainly female partners in financial conversations has created a profound disconnect.
The disconnect is between the traditional financial advisory model and the needs of female clients. There is a very famous McKinsey statistic that denotes 70% of women switch their financial advisor within one year of their spouse's death. This unprecedented statistic is specific to female partners but realistically it’s a reflection of the ever changing landscape of how women of all ages are approaching financial and tax decisions.
This decision making process isn't as emotional as you may think; it's a rational one. It’s the consequence of a relationship where the woman was never treated as the primary client, and a financial plan that never truly reflected her goals, values, or life realities. Therefore, women are are in the midst of building their wealth and ones who, upon taking sole control of their finances, realize the existing advisory relationship was never truly built for them are looking for profoundly different wealth management and planning process that is aligned with their values.
To build a more personalized, effective and transparent service, not just a business model, we need to go back to the ‘drawing board’ and see what are some of the key differences that are important to women and truly create a differentiated and bespoke approach that focuses on women’s needs, concerns and yes, even their dreams. In short, a women-centric mindset.
Traditional (Male-Focused) Model Our (Woman-Centric) Model
Focus: Beating the market Focus: Achieving your life goals
Role: Directive portfolio manager Role: Collaborative coach and educator
Process: Product-centric and technical driven Process: Holistic, personal, and values driven
Success Metric: Portfolio performance Success Metric: Your financial confidence & Security
Our Commitment: A Partnership for Your Future
We believe wealth management & wealth planning should be about your life, not just your money. Our approach is fundamentally different, designed to empower you at every stage of your financial journey.
Holistic Life Planning: We begin with you—your values, your family, your career, and your aspirations. Your financial and tax plan is built around your entire life, creating a strategy that is both resilient and deeply personal.
Education and Empowerment: We see the "confidence gap" in making important and timely decisions not as a weakness, but as a desire for deeper understanding. Our role is to be your thinking partner, demystifying financial and tax knowledge to focus on building your confidence to take ownership of your decisions.
Goal-Oriented Strategy: We measure success by your ability to achieve what’s most important to you—your specific life goals, the ones that you truly care about which may include buying a home, ensuring you never outlive your assets, or traveling the world. The list goes on and on.
Aligning Your Wealth With Your Values: For a majority of women, capital has a dual mandate: to generate a competitive return and to create positive change while ensuring that the allocation of wealth is a true reflection of their values.
The key is to have mindful and intentional integration of what’s important and matters to you and that includes social, environmental, corporate governance and any other personal criteria integrated in the core of your decision making strategy.
This content is for informational purposes only and does not constitute investment advice. Please consult with a qualified financial advisor before making investment decisions.
